August 26, 2009
Kenny Chesney has written a song to be used exclusively on ESPN's college football game and studio telecasts during Dick's Sporting Goods Kickoff Week (Sept. 3-7) and Championship Saturday (Dec. 5) as well as select games throughout the season and bowl games. ESPN will debut the song during its pregame show on Sept. 3 at 7 p.m. The song, "This Is Our Moment," will be used as an opening tease, as the networks go in and out of commercial breaks, and for promotions of upcoming programs and show elements across ABC and across ESPN platforms. Chesney was inspired to start writing the song on a cocktail napkin last fall during a dinner in Nashville with play-by-play announcer Brett Musburger, football analyst Kirk Herbstreit and producer Bill Bonnell. Chesney was a guest on ESPN's College Game Day telecast from Vanderbilt during their game against Auburn last year.